Intentionally Limited
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You paid for a build and got a status update. Then another one. Somewhere around month four the honest answer stopped arriving and the invoices kept doing so. We are four people in Hedge End who write software for UK businesses and answer the phone while we do it.
In 2019 two of us were three years into a Southampton agency that billed by the hour and staffed projects with whoever happened to be free that week.
A logistics client was quoted eleven weeks. It took nine months. Nobody lied to them — every fortnight was reported honestly, and every fortnight the finish line moved another fortnight away. That is how it usually goes. No villain, no scandal, just a way of working that quietly hands the client all of the risk.
We left. The client came with us, with the agency's blessing and in writing, and the thing shipped seven weeks later with two people on it. Not because we are cleverer. Because two people who own the outcome can hold a whole system in their heads, and eleven people rotating through a Jira board cannot.
Fybertech has been four people ever since. That is not a growth plan we haven't got round to. The company on the certificate is called Intentionally Limited — a joke about the paperwork that stopped being one somewhere in year two.
We write the code, we deploy it, and we're the ones who pick up when it breaks at half four on a Friday. There is nobody behind us to escalate to. That is the whole offer.
These are starting figures, not quotes. The real number comes out of discovery, in writing, before anyone signs anything — and it does not move afterwards unless you change what you asked for. If you would rather buy time than a project, the day rate is £780.
Two weeks. You get a clickable prototype, a technical plan and a fixed price for the build at the end of it. If that price is wrong for you, you've lost a fortnight instead of a year — and the documents are yours either way.
Portals, booking systems, quoting tools, dashboards — the software a business runs on rather than the brochure in front of it. Built to be handed over: documented, tested, and deployed somewhere you control.
One codebase, both stores, submitted under your developer accounts. We'll tell you honestly when a mobile-friendly web app would do the same job for a third of this — it often would.
Making two systems that were never meant to speak to each other do it reliably. Xero, Shopify, Stripe, HubSpot, and the twenty-year-old thing in the back office nobody wants to touch.
The spreadsheet three people maintain by hand, turned into something that maintains itself. Smallest budget here, usually the fastest payback — we've replaced eleven-hour weeks with a Tuesday morning.
Someone built it, then stopped answering. We read every line, write you a plain-English report on what's salvageable and what isn't, and give you a number for each route. Roughly half our work now starts here.
Hosting, patches, monitoring and a human on the end of a phone. Monthly, cancellable with thirty days' notice, and never a condition of us building the thing in the first place.
Most of the job looks like this. Not a boardroom.
Twenty minutes on the phone to work out whether this is worth either of our time. If it is, discovery starts — and ends with a fixed number.
Every second Thursday you get working software in a browser, not a slide. You can stop the project at the end of any block and keep everything built so far.
Your staff use it while we're still there to fix what they hate. This is the stage most agencies skip, and it is the one that decides whether anyone adopts the thing.
Documentation, a walkthrough recording and the keys. Take it in-house, hand it to another firm, or keep us on support. All three are fine by us.
Last updated: 15 August 2026
Intentionally Limited, a company registered in England & Wales under company number 17368389, registered office 104 Missenden Acres, Hedge End, Southampton SO30 2RE, is the data controller for the personal data described in this policy. This website is operated by Intentionally Limited. In this policy, “we”, “us” and “our” mean Intentionally Limited.
Email [email protected] or write to the registered office above. Data protection queries go to the same address — there is no separate department.
We do not run analytics, advertising pixels or third-party tracking on this website, so we collect no behavioural or profiling data at all.
Our website hosting provider and our business email provider process data on our behalf as processors, under written terms. Our accountant sees invoicing data. That is the complete list. We do not sell your personal data, and we do not share it for anyone else's marketing. We do not use subcontractors, so your project data does not leave the four of us.
Our hosting is in the United Kingdom. Our email provider may process data in the European Economic Area, which is covered by UK adequacy regulations. Where any provider processes data outside the UK or EEA, we rely on the International Data Transfer Addendum to the EU Standard Contractual Clauses. We transfer no data to any provider outside those safeguards.
Under the UK GDPR you have the right to: access the personal data we hold about you; have inaccurate data corrected; have your data erased; restrict how we process it; receive it in a portable format; object to processing carried out on the basis of legitimate interests; and, where we rely on consent, withdraw that consent at any time without affecting processing that has already taken place.
Email [email protected]. We will respond within one month of receiving your request, as the UK GDPR requires. There is no charge.
This site sets no analytics, advertising or tracking cookies. If you use the cookie notice, your choice is stored in your browser's local storage under the key fybertech_cookies so we do not ask you again. Nothing is loaded as a result of accepting, and declining costs you no functionality. Clearing your browser storage removes it. Full detail is in the Cookie Policy.
If you are unhappy with how we have handled your data, tell us first — we would rather fix it. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority, at www.ico.org.uk, by telephone on 0303 123 1113, or by post to Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.
Last updated: 15 August 2026
These terms are between you and Intentionally Limited, a company registered in England & Wales under company number 17368389, whose registered office is 104 Missenden Acres, Hedge End, Southampton SO30 2RE. This website is operated by Intentionally Limited. In these terms, “we”, “us” and “our” mean Intentionally Limited, and “this website” means the site you are reading.
Custom software development services: discovery and technical scoping, web application development, iOS and Android application development, systems integration and API work, internal tooling and automation, codebase audit and remedial work, and ongoing support and maintenance.
Not included unless we agree it separately in writing: graphic design and brand identity work, copywriting, paid advertising or SEO services, third-party licence and subscription fees, app store developer account fees, hosting fees, and hardware.
Nothing on this website is an offer capable of acceptance. Enquiries are made through the form on this site, by email or by telephone. We then issue a written proposal setting out scope, timescale and price. A contract comes into existence only when you accept that proposal in writing and we confirm acceptance. Prices shown on this website are indicative starting figures for guidance only.
Written quotes are valid for 30 days from issue. A quoted fixed price covers the scope described in the proposal; changes you request to that scope are quoted separately before we act on them. Prices exclude VAT where VAT applies. Third-party costs (hosting, licences, store fees) are passed through at cost.
Discovery work is invoiced in full on completion. Build projects are invoiced in stages: 30% on commencement, the balance across agreed fortnightly milestones. Support retainers are invoiced monthly in advance. Invoices are payable within 14 days by bank transfer. We may charge statutory interest and compensation on late commercial payments under the Late Payment of Commercial Debts (Interest) Act 1998.
Timescales are set out in the accepted proposal and depend on you supplying content, access, credentials, test data and decisions within the agreed times. Where a delay is caused by information we are waiting on, the timetable moves by the length of that delay. We will tell you promptly if a date is at risk and why. Work is delivered to a staging environment for your review before it is deployed to live.
Consumers. If you are a consumer and the contract was made at a distance or away from our premises, you have the right to cancel within 14 days of the contract being made, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, without giving a reason. Tell us by email at [email protected]. If you asked us to begin work within the cancellation period, you must pay for what has been done up to the point of cancellation.
Businesses. Either party may terminate a project at the end of any completed two-week block on written notice. You pay for completed blocks and for work in progress in the current block; you keep everything delivered up to that point. Support retainers may be cancelled by either party on 30 days' written notice.
Where we have not delivered what was agreed, and cannot put it right within a reasonable time after you have told us, we refund the fees paid for the affected work. Fees for work already delivered and accepted are not refundable. Nothing here affects your statutory rights, including your rights under the Consumer Rights Act 2015 if you are a consumer, which require services to be carried out with reasonable care and skill.
You own everything you give us. We own the code we write until the corresponding invoice is paid in full; on full payment, all intellectual property rights in the bespoke work assign to you. We retain ownership of our own pre-existing tools, libraries and generic components, and grant you a perpetual, non-exclusive, royalty-free licence to use them within the delivered work. Third-party open-source components remain under their own licences, which we will list on request. We keep the right to describe the work in general terms as a reference unless you ask us in writing not to.
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited. Subject to that, our total liability arising out of any contract, in contract, tort (including negligence) or otherwise, is limited to the total fees paid by you under that contract. We are not liable for loss of profit, loss of business, loss of anticipated savings, loss of goodwill, or any indirect or consequential loss. You are responsible for maintaining your own backups of live data.
Raise it with us first, in writing, at [email protected] — we will respond within 10 working days and try to settle it directly. If that fails, both parties agree to attempt mediation through an accredited mediator before starting court proceedings. Nothing prevents either party applying to court for urgent relief.
These terms and any dispute arising out of them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
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